Bells & Whistles: The RCI Recruitment Solutions Blog

• Author: Amitai Givertz
• Posted: February 23, 2007
• Category: Tools and Resources, Business Matters, Blogging
• Tags: No Tags
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It doesn’t seem that long ago that I was firing-up my new and spiffy IBM ThinkPad 360 wondering what the heck this Mosaic worldwide web browser thing was. When I think of all that has modulated and demodulated since, and how our industry has been evolving along the way, the only constant in this warping of time and space is my own deer-in-the-lights techno-paralysis. I guess I just have a thing about machines.

So, here we are. We have gone from half a million jobs online in 1995 to half a million job boards now. We have come from newsgroups in cyberspace to News Corp and MySpace. It’s mind-boggling. But, just as I was relieved to get my hands on John Sumser’s Internet Recruiters’ Survival Guide back in the mid-nineties – yes, I’m a survivor – I was just as thankful to find Trevor Cook and Lee Hopkins’, Social Media: An Introduction to the Power of “Web 2.0”. At last, a primer for all those things that leave me befuddled.
 
The white paper aptly starts by citing The Cluetrain Manifesto, itself a set of 95 theses, compiled as a pitch for businesses to adapt to working within a newly-connected marketplace. The Cluetrain Manifesto examines how the internet facilitates a new relationship between markets, consumers and organizations; suggesting how organizations must respond to this new, emerging paradigm. For us, we see its impact on everything from employer branding and recruiting, to retention.

Likewise, as social media and networking are playing their part in transforming the business of recruiting, we feel that at RCI, we too can adapt to the needs of our market and consumers to everyone’s competitive advantage. As we evolve new approaches to finding, attracting, hiring, engaging, retaining, and growing talent for our organization and our clients’, similarly we must evolve new ways of communicating and connecting with our growing universe of consumers. We’re getting clued in, if you will:

A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter – and getting smarter faster than most companies. These markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can’t be faked.

In the same way that you can leave a comment on our blog posts – participate in our “naked conversations” – you can do the same pretty much everywhere on our corporate website. We encourage your feedback, thoughts, comments and suggestions. This site is for you. It is for us. In the meantime enjoy our Bells & Whistles: The RCI Recruitment Solutions’ Blog. Use it. Come back often. Choo-choo!