Church of the Customer: Can I Get an Amen?

• Author: Amitai Givertz
• Posted: February 28, 2007
• Category: Recruitment Communications, Employment Branding, Business Matters
• Tags: Case Studies, Employee Retention, Employment Branding, Recruiting 2.0, Recruitment Communications, Success Stories, Testimonials
• Comments:

“Customer Evangelism” is an interesting concept especially when applied to employer branding and managing the candidate experience and/or as it relates to employee engagement and retention. But it doesn’t stop there.

I am interested in hearing from anyone who may have looked at how these concepts play out across the entire recruitment process - the customer being either candidates, hiring managers, employees and even users of recruiting products and services where the impact of customer evangelism was actually measured. Is there anyone out there willing to help?

If you are unfamiliar with what customer evangelism is, Steve Rubel posts a fair bit on Micro Persuasion although I think Ben McConnell or Jackie Huba may have coined the term in one of their numerous books on the subject. Both post on the Church of the Customer site. Jason Whitman covers a variety of employment related issues on his blog Brand Love Hate. Also, USNews.com also has a good article that was published as this concept began emerging as a strategic play: Spreading the Word. It’s a pretty good introduction I think.