That Employee Referral Program is a Winner!

• Author: Eric Peterson
• Posted: May 2, 2007
• Category: Recruiting, Recruitment Communications, Sourcing Strategies, Employee Retention
• Tags: Employee Referral Programs, Print Media, Recruitment Communications, Source of Hire, Sourcing Strategy
• Comments:

While it’s results, not awards, that drive our recruitment communications strategies, it sure is nice to be recognized for our creative efforts. RCI Recruitment Solutions is proud to have captured 3^rd place in the “Referral – Multiple Medium Employee Communications” category of the 2007 Employment Management Creative Excellence Awards.
 
We received the award for our work on an Employee Referral Program developed for iParty, which has more than 45 party supply superstores on the east coast. Each year, iParty relies on its Employee Referral Program to staff up for the busy Halloween season, and each year iParty relies on us to generate the candidate flow they need to successfully manage the dramatic spike in their business.
 
This particular effort, “World Series of iPoker: Texas Hire ‘Em” (view all the pieces), consisted of a poster to be hung in high-traffic areas, a brochure laying out the rules of the program, and a referral card that employees could use to submit the information about their referrals. The referral card also served as a raffle entry and scratch ticket. Before submitting it to HR, employees scratched the card to reveal instant cash prizes and additional bonus entries into two separate $500 raffle drawings.
 
The “World Series of iPoker: Texas Hire ‘Em” was directly responsible for 60% of iParty’s part-time seasonal hires made between July 1^st and November 1^st, 2006. We’ll take those results over an EMA award every time!