Top Jobs in Banking & Finance: Special Recruitment Feature for Accountants

• Author: Amitai Givertz
• Posted: June 11, 2007
• Category: News and Events, Recruiting
• Tags: No Tags
• Comments:

For those in-the-know it comes as no shock to learn that the number of qualified accounting candidates actively looking for new opportunities is shrinking while the number of employers that are actively looking to recruit them is growing. That’s just the way it is.

Even for the best-resourced recruiters this situation creates a number of challenges that are not easily overcome with ads, postings and other tactics. In fact, tactics designed to woo active candidates are not only relatively expensive but frequently fail to generate the desired resullts because the biggest pool of potential talent is passive, simply not looking.

Also, consider this: For firms and corporations that anticipate an ongoing need there really is no alternative to a fully integrated and strategic recruitment plan that leverages employment branding, effective networking, recruitment communications and retention programming.

And for those with occasional needs being in the right place at the right time now has more to do with who you know and how easily you can access them than it has anything to do with the timing and placement of recruitment advertising. Sorry, that’s just the way it is. Really.

Short term solutions to these challenges are never easy especially when candidates are so few and far between. So when an opportunity to reach highly qualified passive candidates “at the right place and the right time” presents itself it has to be worth evaluating against what you’ve been doing and what you have planned.

USA TODAY Top Jobs in Banking & Finance

Focus on Sarbanes-Oxley Professionals

Published in the Los Angeles advertising print market of USA TODAY RCI’s bannered recruitment feature is specifically geared toward catching the attention and interest of the best talent in the business as they gather for the Sarbanes-Oxley Symposium being held from Thursday June 14 to Friday June 15, 2007.

This annual event is being held at the Embassy Suites, Anaheim South in Garden Grove, California but SOX professionals will be flying in from all over the country and returning home the weekend of our publication.

Focus on Management Accountants

At the same time in the country’s leading professionals will be getting together at the Institute of Management Accountants’ 88th Annual Conference and Expo where we will be publishing a companion feature in the Phoenix advertising print market.

The event runs from Saturday June 16 to Wednesday June 20, 2007 at the JW Marriott Desert Ridge in Phoenix, Arizona. Like the feature being published for the Los Angeles market this advertising spread delivers your message with accuracy and visibility to an audience otherwise beyond your reach and budget.

The deadline for this June 15 Friday Weekend Edition with blue-chip distribution on airlines, at hotels and on newsstands local to each event is Wednesday, June 13, 2007.

There are alternatives to consider, like flying out to each event and networking like crazy. Overlooking the likely problems and expense of traveling at such short notice — if you do decide to get in the mix for a solid week of making first impressions — do remember to pick up a copy of USA TODAY on your travels. You may see someone you know advertising there.

Great reading for the plane:

• Recruiting and Keeping Up-and-Coming CPAs at Your Firm, a survey and findings from CCH Group
• CPA Trendlines posts What’s in Your Staff Pipeline? by Rick Telberg
• The PCPS Top Talent Study: Gaining a Strategic Advantage in Recruiting and Retention, a white paper from The American Institute of Certified Public Accountants (AICPH)

Whatever you end up doing please let me know how it turns out. Good luck.