Talent Management or Brand Management?
- Author: Amitai Givertz
- Posted: June 13, 2007
- Category: Talent Management, Employment Branding
- Tags: Employee Engagement, Employee Retention, Employment Branding
- Comments:
From The Impassioned Workforce…
In my professional capacity I operate in the field of Marketing and Business Development, helping the organisation establish and grow its brand presence and convert prospects to advocates. Why then, some might ask, am I speaking/writing about employee engagement, recruitment and retention issues and other such stuff? Surely these are HR topics and belong to the realm of human capital experts? But not so. These topics are critical to everyone wishing for the success and longevity of an organisation, and with brand equity increasingly becoming the domain of the CEO, it is vital that everyone plays a part in creating and sustaining an impassioned workforce.
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Comments (3)
Comment by Anna Kassulke, June 14, 2007 at 7:18 pm
Without wishing to sound patronising, but your observation is far from novel. Groucho Marx might have commented, ‘If you’ve heard this story before, don’t stop me, because I’d like to hear it again’. Obviously organisations do not just consist of assets, airy-fairy disconnected branding or a single-minded focus on increasing profits. Organizations are composed of people and without them there is nothing. Zilch. Another Marx described this fracture eons ago, ‘Capital is reckless of the health or length of life of the laborer’. So let’s move on and construct fresh perspectives that lead us forward.
Comment by Amitai Givertz, June 14, 2007 at 8:12 pm
Anna, I’m assuming your comment refers to the actual post and not the teaser, right?
Comment by Anna Kassulke, June 15, 2007 at 4:47 pm
Absolutely.