Healthcare Recruiter, Are You Ready to Go-Go?

• Author: Amitai Givertz
• Posted: June 20, 2007
• Category: News and Events, Recruiting
• Tags: Print Media, Sourcing Strategy, USA TODAY
• Comments:

The cost of recruiting nursing, physical therapy, imaging and other hard-to-source healthcare talent has gone through the roof. One reason is the inflationary cost of recruitment advertising and the lack of responsiveness from an audience of mostly passive candidates. Another reason – believe it or not – is the cost of aviation fuel and the price of room and board.
 
For example, to travel from Denver to North Florida and then to Los Angeles stopping off at Chicago is not inexpensive. Of course that assumes 14-days advance notice. You are packed aren’t you?
 
Even so, networking and connecting with the country’s leading professionals as they meet at their annual shindigs may net you more candidates than just sitting at home and hoping the ad in Sunday’s paper generates some more paper on Monday morning.
 
A case in point: consider the upcoming events in each of the above cities respectively:

• Annual Conference of the American Physical Therapy Association
• 2007 Convention of the Association of Women’s Health, Obstetric and Neonatal Nurses
• 11th Annual Meeting of the Clinical Magnetic Resonance Society, and/or
• The American Academy of Nurse Practitioners Annual Conference

As a healthcare recruiter, it is never easy being in the right place at the right time with the right people, when so many airports, hotels and unfamiliar cities are involved. Unless, of course, you happen to be a high-profile USA TODAY recruitment ad published in each of the host cities where our bannered feature for healthcare will be appearing, timed to coincide with each of these events.

Recruiting passive candidates under the best of circumstances is often tiring. Try getting through security at four major airports in as many days with a full day of recruiting in between, and you’ll have to admit the virtues of targeted print over cross-country trekking are irrefutable. Some of the markets for this advertising opportunity are looking a little tight for space. Don’t fly standby if you really don’t have to.

Contact me for availability in the markets of your choice — 25 advertising print markets to pick from — deadline information and space reservations, or email me if you prefer.

Hey, if you pay with a credit card and get frequent flyer miles for next year’s recruitment travel you’ll be killing two birds with one stone!