Improve Your Job Postings

• Author: Melody Orth
• Posted: July 31, 2008
• Category: Recruitment Communications
• Tags: Internet Media, Recruiting, Recruitment Communications, surveys
• Comments:

We’re in the middle of conducting a survey that asks recruiters if they think job postings are really effective. The results are still coming in, but the commonalities are already starting to emerge. The majority of respondents tell us they’re posting the same opening three to five times across the web. They also spend at least six hours a week posting jobs. Unfortunately, they’re getting poor to moderate responses in both quality and quantity, and they’re spending a significant amount of money to get those poor results.

There may be a dozen reasons why most of your postings fail to achieve the desired result, but the most probable is that your posting simply fails to differentiate your offering from the thousands of opportunities that are just one click away. And it’s not just the way you write the job description and skills requirements. It’s also in the heading you use to advertise the posting, the short headline that the candidates see in the list of search results. If you don’t get them on the search results page, they won’t ever see how clever and earnest you are in your posting.

If you are spending six hours a week spreading job postings that only get tepid results, contact us today, and we’ll show you how we can increase your ROI and improve the quality and quantity of your responses. We’ve done it for thousands of companies, and we can do it for yours.