Play This 100,000 Times
- Author: Kyle Callahan
- Posted: August 20, 2008
- Category: News and Events
- Tags: No Tags
- Comments:
As Cathy announced earlier this month, we’ve set up a special partnership with Citadel Broadcasting to promote BestJobsUSA to over 120 million radio listeners a week. The promotions will go out to hundreds of radio stations, in dozens of markets, across a network of over 4,000 affiliates, and they’ll be played 100,000 times in the month of September alone.
The purpose of the radio spots is to announce the re-launch of a brand new BestJobsUSA. The new site will launch September 1st, which is the same day the radio ads hit the airwaves.
We’ll talk more about the new BestJobsUSA in the next couple of weeks, but in the meantime, we thought you might like to get a sneak peak at our radio campaign.
And that’s just one of our spots. We’re still producing the others, but I think you get the gist.
And by the way, if you’re interested in advertising to an audience of 120 million people, you might want to check out our Featured Employer special. I won’t give you the hard sell here on the blog, but if you purchase one of our packages, you’ll get (along with a bunch of other stuff) your company name in our radio spots.
It’s a pretty good deal, considering that if just 1% of the audience responds to the radio spots, we’ll be bringing in around 1 million visitors a week. Is that an audience you want to miss?
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Comments (1)
Comment by Eric Peterson, August 22, 2008 at 8:02 am
Kyle,
Brilliant headline to your post! Anyone who takes you seriously will hear the term “BestJobsUSA” 700,004 times.
From that point forward:
- when they walk into a bakery and smell the aroma of freshly-cooked breads, they’ll think BestJobsUSA
- when they see a carefree child spinning on a tree swing, they’ll think BestJobsUSA
- when a stranger asks them if they have the time of day, they’ll respond “BestJobsUSA”
I’m very excited about our new beginnings, regarding BJUSA (now 700,001 times). Sept. 1 is just the beginning. Who knows what the site will become? But we know one thing: its evolution will thrive on user input, and it will be unique in the job board category.