A Career Page SEO Primer
Posted by Eric Peterson on Fri, Apr 09, 2010
I ran across a nice e-paper, “HR and Search Engine Optimization,” posted by LinkUp, a job search engine out of St. Louis that evidently lists only the jobs they scrape from corporate websites; a direct aggregator, if you will.
The paper outlines a list of basic dos and don’ts against which you can perform a gut-check on your own career page.
My takeaways from the paper:
- Label your employment section “Careers” and make it accessible from the homepage
- Create a single list of your open job titles for your visitors to skim
- Provide each job description its own unique page, no more than two clicks away from the homepage
- Display your job descriptions in HTML, as opposed to PDFs or Word files
- Refrain from requiring visitors to create a profile in your ATS or register on your site before browsing your jobs
- Tie every job listing into your ATS
- Make sure every job description page is print-friendly
- Mind existing standards with regard to the information you include in your job description, its order, font sizes, etc.
- Prohibit the use frames in your website design
- Avoid using graphics to communicate job information. Always use text.
Download the full e-paper (PDF).