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Readership & Demographics

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Dagmar Decker
VP Human Resources
St. Andrews Healthcare

What is "subscribing?"

Detroit Free Press Readership & Demographics

1.6 million people read the Sunday edition of the Detroit Free Press.

Gender
Men Women		46% 54%
Age
Age 18-34 Age 35-44 Age 45-54 Age 55+		20% 19% 23% 39%
Education
Attended college College graduate or beyond		32% 27%
Occupation
White collar Blue collar		39% 21%
Household Income
$35,000 - $49,999 $50,000 - $74,999 $75,000+		19% 20% 41%

Source: 2007 Scarborough Report – February 2006 – January 2007

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