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USA TODAY Rates by Region
Black and White Ads, Weekdays: Monday, Tuesday, Wednesday, or Thursday
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BW M-T |
|
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| USAT Market |
1/8 Page |
1/4 Page |
1/2 Page |
Full Page |
| 5.6875 X 5 |
5.6875 X 10 |
11.5 X 10 |
11.5 X 20 |
| Atlanta |
$ 3,917.00 |
$ 5,753.00 |
$ 9,364.00 |
$ 17,791.00 |
| Boston |
$ 3,702.00 |
$ 5,438.00 |
$ 8,851.00 |
$ 16,817.00 |
| Carolinas |
$ 5,401.00 |
$ 7,933.00 |
$ 12,912.00 |
$ 24,532.00 |
| Chicago |
$ 5,336.00 |
$ 7,837.00 |
$ 12,755.00 |
$ 24,235.00 |
| Cincinnati |
$ 1,966.00 |
$ 2,888.00 |
$ 4,700.00 |
$ 8,930.00 |
| Cleveland |
$ 3,180.00 |
$ 4,670.00 |
$ 7,601.00 |
$ 14,442.00 |
| Dallas |
$ 3,663.00 |
$ 5,381.00 |
$ 8,758.00 |
$ 16,639.00 |
| Denver |
$ 2,738.00 |
$ 4,021.00 |
$ 6,545.00 |
$ 12,435.00 |
| Detroit |
$ 3,689.00 |
$ 5,419.00 |
$ 8,819.00 |
$ 16,757.00 |
| Houston |
$ 2,456.00 |
$ 3,607.00 |
$ 5,870.00 |
$ 11,153.00 |
| Kansas City |
$ 2,175.00 |
$ 3,194.00 |
$ 5,199.00 |
$ 9,878.00 |
| Los Angeles |
$ 6,174.00 |
$ 9,068.00 |
$ 14,760.00 |
$ 28,045.00 |
| Minneapolis |
$ 2,068.00 |
$ 3,038.00 |
$ 4,944.00 |
$ 9,394.00 |
| Nashville |
$ 2,552.00 |
$ 3,748.00 |
$ 6,101.00 |
$ 11,592.00 |
| New Orleans |
$ 1,743.00 |
$ 2,559.00 |
$ 4,166.00 |
$ 7,915.00 |
| New York |
$ 5,919.00 |
$ 8,694.00 |
$ 14,151.00 |
$ 26,887.00 |
| North/Cent. FL |
$ 5,175.00 |
$ 7,601.00 |
$ 12,372.00 |
$ 23,507.00 |
| Philadelphia |
$ 5,559.00 |
$ 8,164.00 |
$ 13,289.00 |
$ 25,249.00 |
| Phoenix |
$ 2,931.00 |
$ 4,305.00 |
$ 7,007.00 |
$ 13,313.00 |
| Pittsburgh |
$ 2,066.00 |
$ 3,035.00 |
$ 4,940.00 |
$ 9,385.00 |
| San Francisco |
$ 3,613.00 |
$ 5,306.00 |
$ 8,637.00 |
$ 16,410.00 |
| Seattle |
$ 2,290.00 |
$ 3,363.00 |
$ 5,474.00 |
$ 10,401.00 |
| South Florida |
$ 1,843.00 |
$ 2,706.00 |
$ 4,405.00 |
$ 8,369.00 |
| St Louis |
$ 2,208.00 |
$ 3,243.00 |
$ 5,278.00 |
$ 10,029.00 |
| Wash/Balt |
$ 5,429.00 |
$ 7,974.00 |
$ 12,978.00 |
$ 24,659.00 |
| National |
$ 24,600.00 |
$ 42,700.00 |
$ 69,100.00 |
$106,400.00 |
Color Ads, Weekdays: Monday, Tuesday, Wednesday, or Thursday
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|
Color M-T |
|
|
| USAT Market |
1/8 Page |
1/4 Page |
1/2 Page |
Full Page |
| 5.6875 X 5 |
5.6875 X 10 |
11.5 X 10 |
11.5 X 20 |
| Atlanta |
$ 5,875.00 |
$ 9,302.00 |
$ 13,097.00 |
$ 24,884.00 |
| Boston |
$ 5,553.00 |
$ 8,793.00 |
$ 12,380.00 |
$ 23,521.00 |
| Carolinas |
$ 8,101.00 |
$ 12,827.00 |
$ 18,059.00 |
$ 34,313.00 |
| Chicago |
$ 8,003.00 |
$ 12,672.00 |
$ 17,841.00 |
$ 33,898.00 |
| Cincinnati |
$ 2,949.00 |
$ 4,669.00 |
$ 6,574.00 |
$ 12,491.00 |
| Cleveland |
$ 4,769.00 |
$ 7,551.00 |
$ 10,632.00 |
$ 20,200.00 |
| Dallas |
$ 5,495.00 |
$ 8,700.00 |
$ 12,249.00 |
$ 23,274.00 |
| Denver |
$ 4,107.00 |
$ 6,502.00 |
$ 9,154.00 |
$ 17,393.00 |
| Detroit |
$ 5,534.00 |
$ 8,762.00 |
$ 12,336.00 |
$ 23,438.00 |
| Houston |
$ 3,683.00 |
$ 5,832.00 |
$ 8,211.00 |
$ 15,600.00 |
| Kansas City |
$ 3,262.00 |
$ 5,165.00 |
$ 7,271.00 |
$ 13,816.00 |
| Los Angeles |
$ 9,261.00 |
$ 14,664.00 |
$ 20,645.00 |
$ 39,226.00 |
| Minneapolis |
$ 3,102.00 |
$ 4,912.00 |
$ 6,916.00 |
$ 13,140.00 |
| Nashville |
$ 3,828.00 |
$ 6,061.00 |
$ 8,533.00 |
$ 16,213.00 |
| New Orleans |
$ 2,614.00 |
$ 4,139.00 |
$ 5,827.00 |
$ 11,071.00 |
| New York |
$ 8,879.00 |
$ 14,059.00 |
$ 19,793.00 |
$ 37,607.00 |
| North/Cent. FL |
$ 7,763.00 |
$ 12,291.00 |
$ 17,305.00 |
$ 32,879.00 |
| Philadelphia |
$ 8,338.00 |
$ 13,202.00 |
$ 18,587.00 |
$ 35,316.00 |
| Phoenix |
$ 4,397.00 |
$ 6,961.00 |
$ 9,801.00 |
$ 18,621.00 |
| Pittsburgh |
$ 3,099.00 |
$ 4,907.00 |
$ 6,909.00 |
$ 13,127.00 |
| San Francisco |
$ 5,419.00 |
$ 8,580.00 |
$ 12,080.00 |
$ 22,952.00 |
| Seattle |
$ 3,435.00 |
$ 5,438.00 |
$ 7,657.00 |
$ 14,548.00 |
| South Florida |
$ 2,764.00 |
$ 4,376.00 |
$ 6,161.00 |
$ 11,706.00 |
| St Louis |
$ 3,312.00 |
$ 5,244.00 |
$ 7,383.00 |
$ 14,027.00 |
| Wash/Balt |
$ 8,143.00 |
$ 12,893.00 |
$ 18,153.00 |
$ 34,490.00 |
| National |
$ 38,100.00 |
$ 66,000.00 |
$109,700.00 |
$168,600.00 |
Black and White Ads, Weekend Edition, Friday - Sunday
| |
|
BW Friday |
|
|
| USAT Market |
1/8 Page |
1/4 Page |
1/2 Page |
Full Page |
| 5.6875 X 5 |
5.6875 X 10 |
11.5 X 10 |
11.5 X 20 |
| Atlanta |
$ 4,407.00 |
$ 6,473.00 |
$ 10,536.00 |
$ 20,019.00 |
| Boston |
$ 4,421.00 |
$ 6,493.00 |
$ 10,568.00 |
$ 20,080.00 |
| Carolinas |
$ 6,371.00 |
$ 9,357.00 |
$ 15,230.00 |
$ 28,937.00 |
| Chicago |
$ 6,077.00 |
$ 8,925.00 |
$ 14,527.00 |
$ 27,602.00 |
| Cincinnati |
$ 2,291.00 |
$ 3,364.00 |
$ 5,476.00 |
$ 10,404.00 |
| Cleveland |
$ 3,726.00 |
$ 5,473.00 |
$ 8,908.00 |
$ 16,925.00 |
| Dallas |
$ 4,085.00 |
$ 5,999.00 |
$ 9,765.00 |
$ 18,553.00 |
| Denver |
$ 3,232.00 |
$ 4,747.00 |
$ 7,726.00 |
$ 14,679.00 |
| Detroit |
$ 4,417.00 |
$ 6,487.00 |
$ 10,558.00 |
$ 20,061.00 |
| Houston |
$ 2,771.00 |
$ 4,070.00 |
$ 6,625.00 |
$ 12,588.00 |
| Kansas City |
$ 2,477.00 |
$ 3,637.00 |
$ 5,921.00 |
$ 11,249.00 |
| Los Angeles |
$ 7,171.00 |
$ 10,532.00 |
$ 17,143.00 |
$ 32,572.00 |
| Minneapolis |
$ 2,451.00 |
$ 3,600.00 |
$ 5,859.00 |
$ 11,132.00 |
| Nashville |
$ 2,973.00 |
$ 4,366.00 |
$ 7,106.00 |
$ 13,502.00 |
| New Orleans |
$ 2,072.00 |
$ 3,043.00 |
$ 4,954.00 |
$ 9,412.00 |
| New York |
$ 6,739.00 |
$ 9,898.00 |
$ 16,110.00 |
$ 30,609.00 |
| North/Cent. FL |
$ 6,000.00 |
$ 8,812.00 |
$ 14,343.00 |
$ 27,253.00 |
| Philadelphia |
$ 6,609.00 |
$ 9,707.00 |
$ 15,800.00 |
$ 30,021.00 |
| Phoenix |
$ 3,444.00 |
$ 5,059.00 |
$ 8,234.00 |
$ 15,644.00 |
| Pittsburgh |
$ 2,413.00 |
$ 3,544.00 |
$ 5,768.00 |
$ 10,960.00 |
| San Francisco |
$ 4,157.00 |
$ 6,105.00 |
$ 9,937.00 |
$ 18,881.00 |
| Seattle |
$ 2,854.00 |
$ 4,191.00 |
$ 6,822.00 |
$ 12,961.00 |
| South Florida |
$ 2,178.00 |
$ 3,200.00 |
$ 5,208.00 |
$ 9,895.00 |
| St Louis |
$ 2,607.00 |
$ 3,829.00 |
$ 6,232.00 |
$ 11,841.00 |
| Wash/Balt |
$ 6,030.00 |
$ 8,856.00 |
$ 14,415.00 |
$ 27,389.00 |
| National |
$ 30,000.00 |
$ 52,000.00 |
$ 84,400.00 |
$129,900.00 |
Color Ads, Weekend Edition, Friday - Sunday
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|
Color Friday |
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|
| USAT Market |
1/8 Page |
1/4 Page |
1/2 Page |
Full Page |
| 5.6875 X 5 |
5.6875 X 10 |
11.5 X 10 |
11.5 X 20 |
| Atlanta |
$ 6,611.00 |
$ 10,467.00 |
$ 14,737.00 |
$ 28,000.00 |
| Boston |
$ 6,631.00 |
$ 10,499.00 |
$ 14,782.00 |
$ 28,086.00 |
| Carolinas |
$ 9,556.00 |
$ 15,130.00 |
$ 21,302.00 |
$ 40,473.00 |
| Chicago |
$ 9,115.00 |
$ 14,432.00 |
$ 20,319.00 |
$ 38,607.00 |
| Cincinnati |
$ 3,436.00 |
$ 5,440.00 |
$ 7,659.00 |
$ 14,552.00 |
| Cleveland |
$ 5,589.00 |
$ 8,849.00 |
$ 12,459.00 |
$ 23,672.00 |
| Dallas |
$ 6,127.00 |
$ 9,701.00 |
$ 13,658.00 |
$ 25,950.00 |
| Denver |
$ 4,848.00 |
$ 7,675.00 |
$ 10,806.00 |
$ 20,532.00 |
| Detroit |
$ 6,625.00 |
$ 10,489.00 |
$ 14,768.00 |
$ 28,059.00 |
| Houston |
$ 4,157.00 |
$ 6,582.00 |
$ 9,267.00 |
$ 17,607.00 |
| Kansas City |
$ 3,715.00 |
$ 5,882.00 |
$ 8,281.00 |
$ 15,734.00 |
| Los Angeles |
$ 10,757.00 |
$ 17,031.00 |
$ 23,978.00 |
$ 45,558.00 |
| Minneapolis |
$ 3,676.00 |
$ 5,821.00 |
$ 8,195.00 |
$ 15,570.00 |
| Nashville |
$ 4,459.00 |
$ 7,060.00 |
$ 9,940.00 |
$ 18,886.00 |
| New Orleans |
$ 3,108.00 |
$ 4,921.00 |
$ 6,929.00 |
$ 13,165.00 |
| New York |
$ 10,108.00 |
$ 16,005.00 |
$ 22,533.00 |
$ 42,812.00 |
| North/Cent. FL |
$ 9,000.00 |
$ 14,250.00 |
$ 20,062.00 |
$ 38,118.00 |
| Philadelphia |
$ 9,914.00 |
$ 15,697.00 |
$ 22,100.00 |
$ 41,990.00 |
| Phoenix |
$ 5,166.00 |
$ 8,180.00 |
$ 11,517.00 |
$ 21,881.00 |
| Pittsburgh |
$ 3,619.00 |
$ 5,731.00 |
$ 8,068.00 |
$ 15,329.00 |
| San Francisco |
$ 6,235.00 |
$ 9,872.00 |
$ 13,899.00 |
$ 26,408.00 |
| Seattle |
$ 4,280.00 |
$ 6,777.00 |
$ 9,541.00 |
$ 18,129.00 |
| South Florida |
$ 3,268.00 |
$ 5,174.00 |
$ 7,284.00 |
$ 13,840.00 |
| St Louis |
$ 3,910.00 |
$ 6,191.00 |
$ 8,717.00 |
$ 16,562.00 |
| Wash/Balt |
$ 9,045.00 |
$ 14,321.00 |
$ 20,163.00 |
$ 38,309.00 |
| National |
$ 46,500.00 |
$ 80,700.00 |
$134,000.00 |
$205,600.00 |
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Campaign Planning 
