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USA TODAY Readership and Demographics |
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Page 2 of 5
USA TODAY MRI Demographic Profiles |
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Over 6.2 million people read the USA TODAY Network daily.
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USA TODAY |
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USATODAY.com |
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USA TODAY
Network* |
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| Total Readers |
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5,231,000 |
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1,620,000 |
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6,183,000 |
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Gender
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Men
Women |
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66%
34% |
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67%
33% |
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65%
35% |
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| Age |
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Age 18-49
Age 25-54
Age 55+
Average Age |
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61%
63%
30%
46 |
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76%
75%
16%
40 |
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63%
64%
28%
45 |
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| Education |
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Attended college or beyond
College graduate or beyond |
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72%
47% |
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85%
55% |
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75%
49% |
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| Occupation |
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Professional/Managerial
Top/Middle Manager
Employed
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35%
26%
81% |
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48%
25%
84% |
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36%
25%
81% |
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| Income |
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HHI $50,000 or more
HHI $60,000 or more
HHI $75,000 or more
HHI $100,000 or more
Median HHI |
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70%
64%
51%
34%
$76,929 |
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79%
73%
61%
42%
$89,263 |
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72%
65%
53%
36%
$79,541 |
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| Homeowners |
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| Own Home |
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77% |
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74% |
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7 |
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Source: Spring 2006 MRI
*Based on visited in the last 30 days
*Unduplicated combined daily audience for USA TODAY and USATODAY.com.
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For more information on the specific readership and demographics for any one of our bannered recruitment features please the click on the links to the left and refer to the appropriate page or contact our office today!
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