RCI Recruitment Solutions - U.S.News & World Report Readership and Demographics

Readership & Demographics

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Readership and Demographics

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Kim Luke
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NeoStrata Company, Inc.

What is "subscribing?"

U.S.News & World Report Readership and Demographics

U.S.News & World Report MRI Demographic Profiles

Over 10 million people read U.S.News & World Report weekly.



Total Paid Circulation		2,034,848


Gender
Men Women		57% 43%


Age
Age 18-49 Age 25-49 Age 25-54 Median Age		57% 46% 55% 46.9


Education
Attended college or beyond College graduate or beyond		72% 56%


Key Decision Makers
Top Management Top 8 Job Titles Top 5 Job Titles Professional/Managerial B2B Decision Maker		6% 11% 4% 30% 14%


Income
HHI $75,000 or more HHI $100,000 or more HHI $150,000 or more Median HHI		41% 28% 11% $63,380

Internet
Internet/Online Use in Past 30 Days Online Purchase (Business or Personal) Finance (Track Investments or Trade Stocks, Bonds or Mutual Funds)		78% 39% 21%

Source: MRI Doublebase 2006
For more information on the specific readership and demographics for any one of our bannered recruitment features please the click on the links to the left and refer to the appropriate page or contact our office today!

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