|
WSJ Mechanical Specifications |
Ad Sizes
All ads must be purchased in 2-column inch increments.
Column Widths:
- 2 column ..............1.68"
- 4 columns .............3.52"
- 6 columns .............5.35"
- 8 columns .............7.19"
- 10 columns ............9.02"
- 12 columns ...........10.87"
Black & White Digital Material Requirements
Digital material required: Acrobat PDF (preferred), PostScript or EPS. Embed all fonts.
- Screen Ruling: Dow Jones outputs at 100 lines per inch. Round dots preferred.
- Expected dot gain is 35% at the midtone dot. The preferences file should reflect this amount of gain at the scan or adjusted from within photoediting software such as Photoshop.
- Required format for black & white graphics is grayscale (@200 dpi) or black & white bitmap (@1016 dpi).
- Fine lines and serifs should not be less than .006 inch in thickness.
- We recommend that all solid reverses be a maximum of 85% black.
Note: No color formats accepted for black & white; no Multiple Master (MM) fonts of any kind.
Halftones - Recommended Aim Points:
- Specular/non-detail whites 0%
- Minimum highlight dot 3%
- Quartertone dot 16%
- Midtone dot 32%
- Shadow dot 80%
If you have any questions, please do not hesitate to contact us.
|
