Question #3: Do you utilize a Recruitment Advertising Agency?

• Yes: 58.8%
• No: 41.2%

Question #4: How would you rate your agency’s performance in the following areas?

Creative

• Poor: 20%
• Average: 30%
• Above Average: 20%
• Excellent: 30%

Copywriting

• Poor: 10%
• Average: 40%
• Above Average: 30%
• Excellent: 20%

Proofing

• Poor: 30%
• Average: 10%
• Above Average: 40%
• Excellent: 20%

Media Buying

• Poor: 10%
• Average: 40%
• Above Average: 40%
• Excellent: 10%

Strategy

• Poor: 30%
• Average: 30%
• Above Average: 10%
• Excellent: 30%

Pricing

• Poor: 20%
• Average: 20%
• Above Average: 50%
• Excellent: 10%

What questions 3 & 4 tell us is that over half of the respondents utilize a Recruitment Advertising Agency for assistance with media placement, creative, and strategy for their recruitment and retention efforts. However, in most cases, over 50% of the respondents in each category rate the service provided as average or below average.