We've been hearing about the "death of newspapers" for well over a decade now, but in 2010 we saw the newspaper market for employment advertising shrink over 68% from 2008. From a peak of over $8 billion in 2000, employers spent just $755 million on print advertising last year.
Unfortunately, the loss of the employment market doesn't just affect the bottom line of the newspaper publishers. It also affects employers like you.
What was great about newspapers was that, when you wanted access to a predictable pool of local candidates, there was nothing better than the local newspapers. Every Sunday thousands upon thousands of people sat down in their living rooms or at their kitchen tables, turned to the local Help Wanted section and, with pen in hand, circled all the opportunities that were relevant to them.
That’s what newspapers were good for. Unfortunately, newspapers are dead or dying.
The important thing now is to find out what's next.