Your employer brand describes the relationship between your organization and the employment market. More than a logo or a tag line, an employer brand reflects the current and future image of your organization. Despite what others may tell you, an employer brand cannot be created, because it already exists as a fact.
And we can help you take advantage of that.
Collaborating with your organization through a rigorous and disciplined process, we will uncover the employer brand that makes you say, "Yes, that's us."
Once the discovery phase is complete, we'll work with you to develop communications materials that will expose the brand to your target audiences, both internal and external. You will receive a employer brand workbook for your internal audience and a recruitment campaign for your external one. These materials work in concert to help current and future employees understand exactly what kind of organization they work for and how best to orient themselves towards a common vision of success.
Uncovering your organization's employer brand will allow you to concentrate on just those candidates who are interested in working for an employer like you. You'll stop wasting valuable time and money on candidates who don't fit your corporate culture and who'll probably leave in six months anyway. When you promote your employer brand as it exists, you'll improve your retention rates and reduce your ultimate cost-per-hire.
For more information or to begin discovering your organization’s "true self," contact us today.